Shop 'til you dropBirmingham Day on the Town

Visit Downtown Birmingham for Day On The Town - the biggest retail event of the year! Shop deeply discounted merchandise (up to 70% off) from over 60 retailers. Plus, enjoy food trucks and other attractions throughout the streets and sidewalks of Downtown Birmingham. 

EVENT DETAILS

Saturday, July 26, 2025 from 9 a.m. - 5 p.m. 

The event is located along the streets and sidewalks in the heart of Downtown Birmingham, along Old Woodward Avenue and Maple Road. View the event map and participating retailers.

EVENT HIGHLIGHTS

8 a.m. Start your day with free fitness activities with lululemon. Learn more and register HERE. 

10 a.m. - 1 p.m. Stop by the Birmingham Police Department's Open House event to participate in hands-on activities and demonstrations along Pierce and Martin Streets. 

12 - 2 p.m. Visit the Channel 955 Ice Cream Truck for free ice cream (while supplies last) along South Old Woodward, near Brown Street.

For the most up-to-date news, follow the Birmingham Shopping District on Facebook and Instagram!

PARKING

Parking is free during the event at all five of Birmingham's Municipal parking structures. 

FOR MERCHANTS: EVENT REGISTRATION

All merchants interested in participating in the Day On The Town event must complete the online registration form. Please thoroughly read the Day On The Town Rules and Regulations before submitting the online registration form. Please contact us at (248) 530-1200 with questions. 

Complete the online registration form